Posts Tagged ‘New York Times’
Meet the “Man Van”
That’s Chrysler’s rebranding of what’s otherwise known as a mini-van.
According to today’s NYTimes, mini-vans are making a comeback. Maybe all this belt-tightening has our country returning to its Puritan practicalism. Or maybe, as a Honda dealer near Boston — the roots of such prudence — put it, “It’s called children.”
In any case, it’s amazing what a redesign and a reality check can do for business. Read the story here:
