GM won’t make its sales goals for the Volt. The company’s CEO is banking on consumer satisfaction — the Volt ranks #1 on that score, says Consumer Reports (see below) — and offering to buy back the vehicle from any unhappy customers.
David Shepardson of The Detroit News has the story.
We get it. We understand that your work warrants awareness, and we know how to unlock an organization’s potential with a well-crafted and cogent message that transcends hype and fads.