Trendspotting: Women in Business

As a woman-owned firm, Pomerance & Associates likes to keep tabs on the world of women in business.

We thought we’d share this interesting story on female consumers as the new middlemen, so to speak. The rise of resale has inspired women to look seriously at the multiple returns on investments in consumer goods. It’s a silver lining to recessionista spending. I’d like to think, too, it’s a sign of considering the lifecycle of a product and making more responsible and sustainable purchases. In any case, women making smart use of their considerable purchasing power is great news. Here is more news on that trend:

Also, our friends at, a daily tip sheet for professional women, have just released their top 10 women in business for 2011. It’s a must read: